Pure 360 API : Post-click Tracking

The Post-click tracking feature reports recipients activity on your website after they have clicked on a configured link within an email campaign. This activity will then feedback into the associated report for this email campaign inside Pure Response.

How it works?

  • Post-click tracking is achieved by Pure Response creating a cookie in the browser when a tracked link is clicked in the email campaign.
  • The destination location has to include a provided JavaScript file.
  • This page calls a specific function in this file, therefore creating a cookie.
  • The data in this cookie feeds the activity back to the Pure Response platform.